Buying gifts is hard!
Finding the perfect gift - one that makes the right impression - requires you to have all the gift giving planets aligned. Which, when you break them down, there are four common considerations we all go through in pursuit of the perfect gift, irrespective of whether you’re sending corporate gifts, or something special to a person in your life.
1. Find Something Unique
The first thing is to find something unique that will make your recipient feel appreciated.
Gifting something memorable is the best way to make someone feel special because it tells them they are appreciated, and you value them to be as unique as the gift.
Think about the gifts you have received, and invariably it will be the unique gifts – whether big or small – that have made an impact. Conversely, we’ve all received generic gifts – yet another bottle of wine for example. Unless this is of outstanding quality, or carries a special story/memory you share it will be quickly forgotten, mindlessly shoved into the kitchen cupboard - and you have missed the opportunity to make an impact with your gift.
2. Then There's Quality
Let’s be honest, we’ve all been the recipient of a cheap gift and it’s rarely a great experience, not least as it can be awkward - both for the recipient and the gift giver. Sure, I was raised to appreciate a gesture, and always do; but a cheap looking or tasting gift never truly hits the mark, irrespective of how much we appreciate the gesture. This is further complicated, because in the corporate and/or hamper space, it is not uncommon that you pay a high-quality price, but frustratingly don’t always get a high-quality product in return.
Instead, look for a business that prides itself on quality and can clearly demonstrate why their product is a cut above the rest. Often this means sourcing from a specialist provider.
Think about it like a restaurant that serves Italian, Chinese and Thai cuisine. There’s too much going on - and most of us are immediately skeptical they’re not doing any of these well. The same applies to the gift world - specialisation lends itself to characteristics of unique, boutique and quality. These are qualities that will translate into something memorable for your recipient - a new product, a new brand, a new experience or a simply a level of quality they haven’t experienced.
Which doesn’t mean quality has to be expensive. It can be a small gift of exceptional quality; or maybe the quality is defined by something you share together – for example, your friend may love making pizza, and you gift them an impossible to find bag of Italian pizza flour. It’s small, it doesn’t cost much – but it achieves a lot in both quality and connection.
3. The Most Meaningful Gifts Are Personal
Often the most special thing about a gift is that moment of personalisation that ensures the recipient feels appreciated. Humans are hardwired for connection and recognition, and we’re familiar with these factors in work-based performance and motivation studies – but connection and recognition resonate in all aspects of life and they particularly drive high quality relationships.
Of course, quality relationships are a critical component of every happiness metric; and if you’re not personalising your gift, you miss an opportunity to further connect and build on a relationship you value. And it doesn’t have to be hard - one of the most effective ways to personalise, and something we offer that leaves both our clients and their recipients raving, is the inclusion of a personal, hand-written note. Simple, but people love it.
4. But Who Has Time?
Sure, this is all fine and good, but who has time to trawl through stores - online or physical – in search of that perfect gift, trying to find something that is unique, of quality and also personal…?
This is where trust and confidence are king to save you time.
One option of course is recommendation and reviews, although also look for companies that demonstrate a true passion for what they do, and as previously mentioned, can articulate why their product is special. To be frank, if you want to make an impact, a generic business is not going to cut it. Look for a business - big or small - that specialises and is passionate about that specialisation, because it's this passion that is going to come through in the gift and connect with your recipient and help you to grow and nurture exceptional business relationships now, and in the future.
That's Where Fiamma Comes In
We developed our Chocolate Gift Experiences to not only make gifting easy, but meaningful – whether you’re sending 140 corporate gifts, or just one personal gift. If you want to know more about how we help you align those gift giving planets and achieve the perfect gift, read on; and if nothing else it will give you a feel of what qualities to look for in the gifting world to nail that perfect gift.